In a strong real estate market, such as the one currently in Northeast Los Angeles (NELA), it’s easy to imagine that one simply needs to throw up a sign and the offers will come. But it rarely (if ever) works that way. Eagle Rock real estate and Highland Park homes are in demand, but that doesn’t mean a seller doesn’t have to perform due diligence to find the right agent. A listing agent will ensure that the home is as attractive as possible and sells for the best price, working on behalf of the current owners and their best interests.

So what makes the best choice in Realtors? Your ideal sales agent offers the following:

Experience in the area and types of housing – A good Northeast Los Angeles real estate agent will definitely have experience with single-family homes because the inventory of homes for sale in Pasadena, Glassell Park, Hermon, Eagle Rock, and Highland Park is rich in bungalow, mid-century modern ( MCM) and Victorian houses. But the condo market in each of these cities is also strong. Some agents consult with colleagues who specialize in one or the other.

Will share references from previous clients. – The relative success of a Realtor is defined by what they have sold in the past. Of course, both sellers and buyers need to complete their transactions with some degree of satisfaction. So ask to speak to at least five past clients to find out how well things went: ask about the research phase, negotiation, the guidance they offered to find a lender, in the closing process, and after closing.

You will market it using appropriate tactics – The Internet has revolutionized the world of home sales, as many of the first “showings” are done online. Therefore, your agent should be adept at photography, videography, and placement of those images on Facebook, Twitter, Pinterest, and YouTube, as well as the online real estate portals Zillow, Trulia, and Realtor.com. But keep in mind that not all tools work for all types of properties in all places. Ask your agent questions about what is selected and why. Once the property is published online, you will be able to see the traffic it receives and maybe get feedback as well.

is communicative – How do you prefer to communicate (especially at work)? If you want to text, email, or speak by voice, your real estate agent should be able to do the same. You are the customer, after all. If you’re at work in Pasadena but your home in Mt. Washington or Garvanza might have a last-minute buyer, up-to-the-minute communication can be critical.

He provides kindly blunt advice. -This is sometimes known as the “your kids are ugly” conversation. Almost all home sellers will need to make physical changes to the property and sometimes accept price commitments to obtain a sales contract. Don’t take constructive criticism personally—listen to what your agent knows about working in the field to get rid of a sofa, change a rug, clean out closets, or lower your price expectations. They share your ultimate interests, selling the property, so the advice is always genuine. In most cases, your “son” just needed a new haircut and braces.

Real estate agents are like any professional in that no two are alike. Buying and selling real estate requires patience and dedication, and above all, buyers and sellers do their due diligence to learn more about the background, resources, and track record of any agent they hire.