The times when people were busy reading their newspapers on the bus or in the park are over. Today everyone is stuck on their mobile devices. In most countries with advanced economies, the number of smartphone users varies from 60% to more than 80%. Hundreds of new apps are downloaded every day, and it seems that developing a mobile app is a great option to promote your business in today’s digital age.
The market for mobile products continues to grow, and as a result, it’s not just big companies that are thinking of having their own mobile apps these days. Small businesses also refuse to be left behind. Everyone wants to be up to date and it is no longer a surprise that a small bookstore offers its services through a mobile application.
Do you still have doubts that your business needs a mobile solution? Here are some more reasons to convince you:
1) Attract new customers and encourage regulars to buy more. Start a loyalty program within your app, so your customers can earn points and then spend them on the products they want. Also, information about useful loyalty programs and outstanding mobile products spreads very quickly among smartphone users, which means getting more new customers.
2) Increase your brand awareness. Your logo that acts as an app icon has a good chance of becoming a successful advertisement. People scroll through hundreds of apps every day, and they tend to remember the most prominent icons even if they don’t install the app itself. In addition, a proper mobile application shows the philosophy and values of your brand much better than postcards, magnets, key chains, etc.
3) Launching a mobile app is the easiest way to collect feedback from your customers. People keep in touch with their friends through social media and often find themselves thinking, “I’d rather text than call.” Today, more and more people admit that they prefer to write their reviews online rather than express their opinion in person. On the other hand, a written review is usually more complex, because the reviewer has enough time to remember all the details. So if you want honest and proper feedback, provide your customers with a mobile solution.
4) Outrun your business rivals. A mobile application can be considered part of your service and image. People who use an easy-to-use and well-designed app with many useful features feel that they are treated well and become the most loyal customers you have ever dreamed of. Do your competitors already have their own mobile products? Be way ahead: offer more than good service.
5) Provide your customers with all the information through one channel. Reaching your customers has never been so easy. With the help of a mobile application, customers are informed about new products, discounts, promotions and events first hand and with a single click. You can even offer special discounts to your mobile app users that they will surely appreciate.
And finally, if you’re still not sure if building a mobile app is worth it for your business, take a look at the experience of a famous company. Domino’s pizza created a mobile app to order their food and in half a year their profits increased by 28% in the UK alone. Today, mobile orders account for more than 50% of all your online orders.
Considering all this, creating a mobile application is not a waste of money. It won’t save your business, but it will definitely put it on a new level.