If you are a business advisor or coach and you haven’t told your clients that a book should be part of your business, you are doing them a disservice.

Write a business book, manual, brochure, pamphlet, guide, instructions, workbook, etc. It gives a business owner (regardless of industry) visibility, credibility, and helps validate their expertise.

If your business advisor or advisor hasn’t told you yet, I’m here to tell you: a book should be part of your business. You may be saying to yourself, “Well, I thought about writing a book, but I’m not a writer.” Guess what? You don’t have to be a writer to become a published author. Resources are available to help you put your thoughts, ideas, and concepts into print or audio. There are literary industry professionals who can help you navigate the literary industry, as well as shorten your learning curve when it comes to the business of writing and publishing.

Articulating your message in print can allow you to clearly and distinctively reach people who don’t know you. It is also an extension of the services you provide to those who do.

Before you say, “I have no idea what kind of content to put in a book,” I can assure you that nine times out of ten your book is already written; you already have the necessary content to publish a publication. If you are blogging, article marketing, content marketing, social media posts, or even podcasts and videos, that content can be put into a book.

Compile, modify and edit your blogs and articles. Transcribe the videos and podcasts you have made to text. Collect those tips, resources, and techniques you’ve been sharing across social media. And do you know all those times that members of your community and network have asked questions in your social media posts and you have commented? Use it too!

So if you haven’t been saving and tracking your public posts, maybe you should start now. Plus, repurposing content is awesome, so why not repurpose it in a book?

Adding a post as a product to your existing business shouldn’t be an option, but a necessity. Books create supplemental, passive, and residual income and, if used to create multiple sources of income, can help build generational wealth.

As an expert, when consumers come to you for professional advice on a particular topic, you should be able to say, “I wrote the book about it” … and seriously!