parallax animation

Every year, we witness the rise in popularity of web-based animation trends, including micro-interactions and particle backgrounds. In 2021, there will be more complex web animations with separate page elements on extreme foreground and background that produce a parallax effect.

In essence, the parallax effect creates the illusion that images closer to the viewer are moving faster compared to those further away. Every day, we can observe this when we look at the landscape while traveling in a moving vehicle. This has a similar effect on web pages that appear to be equal parts real and unreal.

Using the foreground and background creates depth that provides another benefit of immersion, transforming the computer screen into something akin to a theater stage. Every time users browse a web page, they are easily convinced by its performance, just like magic. After all, the Internet is supposed to be like some kind of magic.

Interactive quizzes

When users visit a website, the most crucial part of their journey is the amount of time they spend on the landing page, which is known as the onboarding process. They are caught between fascination and disinterest and your UX will determine which side they will choose.

Instead of letting users read the description and decide for themselves, most companies use quizzes to encourage interaction. Such methods ask multiple choice questions about your likes and dislikes so that these brands know more about the products that will meet your requirements.

When it comes to web design, landing pages shouldn’t be like regular web pages, but more like a sequence of cards that have animated transitions between them. This allows users to be much more interactive compared to the usual surveys found in landing page headers.

These surveys that collect more information about users allow potential buyers to feel like a member right away, even before signing up. That said, built-in questioners are expected to become a regular feature of web design in 2021.

three dimensional color

For quite some time, the use of color schemes in web design has been geared towards gradients. This year will feature a new evolution, in which the color transitions will become more real than before. Therefore, the colors are expected to be saturated and three-dimensional, just like the fruits that can be taken off the screen.

Designers can achieve this trend through thin shading that brings life to otherwise lifeless icons of the past. However, most people expect to see them on app icons; web designers now choose more imperfect but natural blended background colors instead of neat gradient transitions. Two colors next to each other can suddenly smear or maintain the depth and shadows of painted images. Overall, this trend means that in 2021, web design colors aim to be more realistic than ever.