Buzzwords come and go, but some are here to stay! Take, for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters or are they important? What do these terms really mean and why is it important to the business owner?
SMM is short for “social media marketing” and is all about promotion. Y engagement with fans on social media platforms like Facebook, Twitter, LinkedIn, Google+, etc.
SEO, “search engine optimization”, directs traffic to your website through specific strategies on your website intended to obtain a higher ranking in user searches through portals such as Google, Yahoo or Bing.
ยท SEM is an acronym for “search engine marketing” and has to do with getting website traffic to your site through combinations of SEO, as well as paid advertising efforts. This term is the broader term and includes SEO, but it is more than just SEO.
Why should you care?
1. Most online marketing companies specialize in one area over another. Know what your goals are before you hire a marketing company to help you engage customers. Correct kind of help
2. Please note that the definitions above are very general, but there is an important distinction between SMM and SEO/SEM. The first (SMM) focuses on interactions and relationship building, and the second two (SEO/SEM) focus on driving traffic to a website. There is a big difference in approach. You may need both, but seriously consider your goals here.
3. If you are leaning towards or including SMM, then you need to remember that you will need to spend time and energy on new and regular content. Whether you create all your posts and conversations yourself, or if you outsource this task, there will need to be daily Pay attention to this effort on your social media platforms. Social media managers tend to be cheaper to hire than SEM/SEO firms, but the return from SMM can seem less profitable because it always takes more time to build relationships, and building relationships doesn’t always translate into results. immediately dirty.
4. If you lean towards or include SEM/SEO, remember that the algorithms for how search engine results are obtained change regularly, almost daily. That means you should expect this to be an ongoing commitment, not a one-time solution. Being found on the first page of Google, for example, is a daily battle. It’s not about relationships or conversations. It’s all about links, relentless keyword research, updates and tweaks. The benefits tend to be higher for driving traffic to your website, but that adds the expectation that your website be continually updated and monitored for the best results.
5. Ultimately, no matter where you put your emphasis, sales are a result of how attractive you are as a company or product. Marketing of any kind can only produce visibility and build a reputation. Ultimately, sales come from customer service, the quality of the products, and the need you fill for your customers. SEM, SEO, and SMM can only help you stay accountable and get found. The rest is up to you!