One of the most frequently asked questions from the real estate agents I consult is how I can grow my business to the next level. The realtors who ask me this question are educated and experienced realtors who have paid dearly for my time and already close on many houses each month.

Most of them already understand the 80 percent, 20 percent rule and are having someone else do almost everything in their business except generating real estate leads and showing up to closings.

When you look at the sales cycle that a real estate agent and a home buyer or seller go through, it’s very tense. The real estate agent is contacted or contacts the prospective client, they have a meeting to discuss the goals of the transaction, and that’s when it happens.

Once the potential client has met with the real estate agent, the agent almost always obtains a signed agreement stating that the client is being represented by the agent.

So, to produce more meetings with leads, all an agent has to do is get more real estate contacts or leads. This is where real estate leads enter the business cycle. More leads means more potential customers to sit down and help you through the buying or selling process.

There are many ways for real estate agents and real estate brokers to generate their own real estate leads, but this goes against the 80 percent, 20 percent rule. The obvious answer is to find a reputable real estate lead generation company to send a consistent number of motivated real estate leads to you or your business.

Notice the word motivated on my award. Many real estate lead generation companies do not target motivated sellers or buyers and sell these leads to real estate agents who then waste time talking to unmotivated clients.

You need to make sure that the lead generation company you are dealing with is generating motivated leads for home buyers or sellers, which means they are looking for someone to help them now and are willing to talk to a real estate professional. estate.

There are many real estate lead generation companies, and each company has its own business plan or method of lead generation and sales system. My suggestion is to ask the company where and how their leads are generated so you feel confident that the real estate leads you receive are motivated home buyers or sellers.

Then ask what the conversion rate is for business leads. A good lead generation company will have a conversion rate of around 20 percent. Which means two out of ten potential customers will either end up being listed or have a buyer representation agreement signed.

Once you have a conversion rate and the cost the business charges for each lead, you can come up with a budget for your leads. One suggestion I would make is to insist that there is no cancellation fee for your service. He is to protect you from the not so generous and honest companies that exist in this market.

Real estate sales opportunities are by far the best way to grow your business to the next level. You increase the number of clients you work with. This also allows you to increase your network of new customers. Ask potential clients if they have family or friends who need a professional real estate agent to help them with their next home search or sale.