Website traffic is simply the number of hits or visits to the website in a particular time interval. The total number of website hits or visits is the basic analysis or website traffic for any website or blog. However, modern digital analytics systems include much more complex, advanced and larger attributes and elements in website traffic.
Why study and analyze web analytics?
This question might be on your mind: Why study web traffic? What would you offer me or my business? The short and simple answer is that studying web traffic can give you immense and in-depth insight into the performance of your online marketing campaigns or digital branding, and in turn help you reshape your marketing strategies to better fit. to your goals. However, the study of web traffic offers more than what you expect from it. It gives you insight or deep, detailed data you can trust. It allows you to see where your visitors are and where they came from. And it also gives you insights into your online sales, marketing, brand, and geographic reach.
Let’s take a look at what you can get from web analytics in detail
Know everything about your website visitors
Web analytics provides you with detailed information about your website visitors. You can know how many visitors have visited your website and how many times during a certain period of time. In addition, you can also know where it comes from: your geographical data, such as your country/region, city, etc. and your frequency of visiting your website.
Know how they got to your website
You can also know how they came to your website, i.e. did they come to your site through a search engine by searching for a keyword or did they open your website directly in their browser or via email links or any other referral link, such as newsletter link, online advertising. link etc Modern web analytics tools allow you to see where they are going on your site. This is also known as visitor behavior on the website.
Know what they did while browsing your website
Aside from this, you can also get a report on a visitor’s activity on your website. Many modern web analytics tools, like Google Analytics, provide advanced analytics features that can track visitor activity and give you reports on each and every visitor that visits your website or blog. You can get details about a visitor’s journey on your website from page to page from when they land on your website until they leave your website.
Online Income Measurement
While you can learn about your visitors, their behavior and preferences on your website, what else can a modern web analytics tool give you to help you better market your business? Income measurement! Yes, tools like Google Analytics and many others provide advanced web tracking for e-commerce websites so you can gain insight into your online sales and can track your online sales. Features like goal tracking, eCommerce tracking, etc. help businesses get website sales reports as long as you have configured the analytics tool correctly and installed the analytics code on your website accurately.
And one more fabulous reason!
Advanced analytics tools like Google Analytics are so robust that they can track the technology or device a visitor uses to browse your website. Thus, you can get a report on how many visitors used desktop/laptops to browse your website and how many used mobile phones, smartphones, and tablets while visiting your website. This is very important data as the world is going mobile. By analyzing this data, if you found that you have a large number of smartphone or tablet users as website visitors, you can consider turning your desktop website into a mobile friendly and responsive website to attract and engage visitors and convert. visits to potential customers.
By studying all of this data and insight, you can better define and implement online marketing strategies and campaigns to improve your overall marketing performance.