It is not difficult to understand why a poorly designed website could pose problems for online businesses, especially during the holiday season, which contributes 20 to 40 percent of annual sales.

It is necessary to mention here that there are statistical data available to confirm the importance of your brand presence on the Internet. It reveals that:

• Before buying products in a physical store, people generally like to check the website of different stores.

• Online search keeps shoppers informed about item prices and availability, allowing them to decide whether to buy from a brick-and-mortar store or online.

• While going through an economic crisis, shoppers become cautious when ordering online to save money, increasing online traffic.

• Buyers who are willing to purchase downloadable gifts such as music, e-books plus FB credit, etc., can make additional purchases.

Having informed yourself of the important role your business website plays, there are a few things to do before the start of the holiday season. You might benefit from trying some of the strategies mentioned below:

Prepare to handle unexpected traffic

Make plans in advance so that your site can handle all the requests. Stay ahead of peak load, watch how quickly your site responds, and review application performance long before Cyber ​​Monday approaches.

Improve website speed.

By using a content delivery network (CDN), you can accelerate the delivery of appropriate content with photos and videos to your customers.

Get traffic from mobile devices

During the holidays, most consumers use mobile devices to search online before visiting stores. So it makes sense to include an in-store experience that provides relatable and time-modified information about your website for mobile apps.

Increase conversions

Look for ways that make it easy for customers to locate your products on your website. You can increase exposure by providing information on some of the most popular online word shopping engines. You might consider Amazon Marketplace to include pay-per-click ads on Amazon Product Ads product and category pages. It will help shoppers to view your ads to find products comparable to yours.

Although social media is not the main search medium, it does target the majority and has therefore become important, especially among the younger generation of shoppers. Convert visitors to prospects by incorporating social sharing between the product page.

Offer better customer service

Present superior customer service to consumers by deciding customer issues through networking sites like Twitter and Facebook. Have clear shipping and returns policies and provide facilities for customer feedback

People on a tight budget generally search online before buying. It helps to have a simple, fun and efficient website where they can shop. Include product filters, maximum possible product details, and comparison tools in one easy-to-navigate website. Improve the description of the product that is sold the most.

As much as possible, try to get the email addresses of the visitors and make the most of it.

Try using remarketing campaigns to attract customers who take longer to buy.