Reverse mortgages are a complicated subject. Nobody wants to talk about them, and yet for some it can be an excellent solution. The Elder’s heirs may not appreciate it very much, but it can be a lifesaver. It reminds us a bit of that decal you see on the back of coaches; “We are spending our children’s inheritance!” Now, how do you market reverse home mortgages if you are a mortgage broker? Remember that it is a complicated subject. Below is a one page marketing piece that you can use to tweak and create a decent strategy of your own. Your modification of this could be used for an email marketing campaign, web page, brochure, or advertisement.

— — —

reverse mortgages

Have you been considering a reverse mortgage but aren’t sure if it’s right for your situation? Would you like to get the facts and talk to someone who has all the answers, someone who can answer any questions you may have? Sometimes reverse loans make sense and sometimes they don’t, it depends on your situation. There are certain rules, restrictions, and costs on reverse mortgages that you should be aware of up front.

We offer reverse loans because they can be a lifesaver and a good strategy when the conditions are right. These mortgages can be life changing when structured correctly. Ready to get serious about a reverse mortgage and make an informed decision? Contact us now and we can set up a meeting, review your financial situation, and help you make an informed decision.

There are many different types of reverse mortgage structures and strategies, each with their own benefits and drawbacks (reverse mortgages are not a one-size-fits-all solution), by knowing your options and having the right knowledge, you can decide for yourself. Below are some of the options within the “Reverse Home Mortgage” category to consider:

– Single-purpose reverse home mortgages, which are from local, state, and non-profit agencies.
– Owned Reverse Home Mortgages – Jumbo Reverse Mortgages.
– Standard HECM – HUD-backed Home Equity Conversion Mortgage.
– Reverse Mortgage Refinancing: Refinancing of current reverse loans.
– HECM home purchase when downsizing to a new, more appropriately sized property.

The rules and regulations on home reverse mortgages exist to protect seniors from being sold something that is not appropriate. The authorities may mean well, but they are not protecting you from making a bad decision. You need someone who can explain everything to you up front, based on your real needs now and the needs you see for your future. We are here for you, ready to explain all the details and answer all your questions; then start rolling and make it happen.

— — — —

Just because the Federal Reserve has raised rates doesn’t mean there aren’t other markets to keep your business busy and keep your team gainfully employed. I hope this helps you think about your future marketing strategy.