Periscope: it’s new and it’s hot. If you are not in it, you are losing international recognition.
So what is Periscope?
This is a live video streaming app available for IOS and Android developed by Kayvon Beykpour and Joe Bernstein. This application was bought by Twitter for 100 million dollars in March 2015.
Periscope basically allows you to go “live” with your mobile phone anytime, anywhere, and watch live broadcasts from people around the world. There are roughly 14 million users on the periscope and nearly 100,000 join every day.
Periscope users can choose whether to make their video public (anywhere in the world) or simply viewable by certain users, such as their friends or family.
Periscope allows viewers to send “hearts” to the station by tapping on the mobile screen if they like the video.
After 24 hours, the stream is removed from the app.
Since May, you can only log in with Twitter, but with the new update you can now log in with your phone number or with Facebook, proof that Periscope has opted for greater accessibility and ease of use.
I) How to get started with Periscope
First of all you need to download the application. You can log in with Twitter, your phone, or Facebook, but I highly recommend logging in with Twitter as Twitter owns Periscope, they are directly linked. You will then be asked if you want to receive Periscope notifications on your phone, This lets you know at any time when someone is doing a live broadcast.
Clicking on the little globe will bring up a world map on your screen with little red dots – these are all the places in the world where people are broadcasting live. If you are not particularly interested in finding live broadcasts in a particular location with the map, you have a simple list of the live videos without the map, just click on “list” at the top, next to “map”. The world offers you two different views of different events around the world.
When you have access to the video, you have the possibility to share it: share it on Twitter, with all your followers or specific friends. You can also copy the link and share it now on Facebook with IOS.
To start your own transmission, the actions that arise are the following:
– Enable camera
– Enable microphone
– Enable location
You also have the option to make your broadcast private, choosing only the people and followers you want to see your broadcast live.
Give your video a catchy title, you can bookmark it by including emoji. Titles can be anything you decide. “First time with Periscope” may be the title of your first video. Don’t forget to include the hashtags that are important to you.
For your first video, my advice is to just do a quick introduction, say who you are, and make it clear and simple. Each broadcast is available 24 hours a day.
If you want to find someone in particular, you can do so in the search bar.
II) What can Periscope bring to your business?
In fact, you can use live streaming to market your business. Periscope is such an innovative and powerful social tool to publicize your business and make it grow.
For example, you can do:
Live Product Demonstrations: If you are launching a new product, or have a new idea, just share it. Share your new product features with your audience on Periscope. You can make an interactive product demonstration by answering questions from viewers. Periscope is also a great way to share relevant industry and market news. It’s also an effective way to get noticed, ask relevant and smart questions, and connect with influencers in your industry.
Periscope is also the opportunity for you to build your mailing list and attract more customers to your business, talking about what you do, the book you have written, promoting your products and services can give people the will to give their addresses. email in the comments to sign up.
III) Platest updates from eriscope.
Presenting the fashion landscape
Periscope has just been updated with some new features: latest version of IOS and Android, the possibility of filming in landscape mode that that is, with the smartphone in a horizontal position, which allows a better view of the screen. This new update was a response to the demand of the community. People can now hold their phones in portrait or landscape mode. Viewers love the fact that landscape mode offers more viewing space and looks so much better when uploaded to YouTube. They can continue to hold their device upright or match the orientation of the broadcaster to keep the video full screen. Now you never need to tilt your head to view videos from the side again.
Periscope opens up a bit on Facebook
Only for IOS, but soon also for Android, Periscope has developed the ability to share the link of the broadcast on Facebook.
Now you can share the link to a live broadcast or play on Facebook on iOS. To see this option, you will need to log into Facebook from the iOS Settings app on your smartphone. Once you’re signed in, open Periscope, watch a live stream, or replay to share and Facebook will be one of the options.
Simply put, you absolutely must download the Periscope app. This application is so powerful both culturally (it allows you to discover different events around the world) and professionally. The world is getting easier to get to know yourself, your business, your products and services, and you can do this using live streaming by talking to potential future customers.
There are a few key profiles to follow on Periscope, you can get regular updates from them as they happen: Kerry Shearer, Official Periscope, Kim Garst.