Whether you have an online product or a local business, a great way to get leads is to target your main competitors’ own customers.

direct? Well, that’s the term used for people who sign up for your offer online, or for a local business, it probably means the phone rings. Once you have your lead where you want it, realistically it’s up to you to convert that lead into a paying customer.

In the early days of Internet marketing, many people did very well advertising on Google Ads, but they probably shot themselves in the foot out of sheer greed, making it impossible for advertisers to turn a lead into a profit. Anyway, thanks to the free marketplace we have online, a new player has seen a gap in the market and offers a great alternative…Facebook!

Yeah, after all the fuss about introducing Facebook ads to our homepages, I think most people are used to the fact that ads are just part of our daily lives (even on Facebook and YouTube), and every day they seem to bother. us less… and guess what? People actually click on the ads and spend money, leaving Google on the sidelines.

So how can you position yourself on this profitable marketing platform? Well, anyone can set up a Facebook page, and most people do… so you just need to set up an ad account step by step (very easy). To create a Facebook ad, you just need an image and copy, and a page to promote.

Now here’s the kicker… The cheapest way to advertise is to target precise audiences (either within your niche or within your local area)

You may think at this point that things are getting complicated, but there are services available that will provide you with a list of Facebook user IDs, by community, page, or even a keyword, or you can buy expensive software and do it yourself!

I have been running these types of ad campaigns for a couple of months now and the conversion results are pretty amazing. Of course, you have to manage your ads and when the conversion rate drops, you have to change the image and copy.

So if you need cheap leads for your business, try Facebook Ads… target audiences and optimize for impressions. You can start with a daily budget of $5 to try and go from there. You should split test up to 3 ads, check your stats daily and make any necessary changes to keep your conversions profitable.