In today’s fast-paced business world, many professionals choose to send their business cards through email and cell phone messaging systems. Business cards are essential for exchanging information and staying in touch for future business proposals. Entrepreneurs choose emails and cell phones to exchange business cards because it costs nothing, they don’t have to worry about printing, and it’s quick and effortless. But the truth of the matter is, with email and cell phone business cards, they get deleted without warning or forgotten. There is no way you can create an impact or impress the person you send a business card to, if you send it via email or cell phone. Designing effective cards gives the other person a touch of your personality, your professional attitude, and something to remember you the next time they want to do business. He will remember you, above all other people he has met, if you have sent him the right impression through your business card.

So how do you give the right impression? Your business card is like a memento of you and your company, so make sure it’s attractive and in good taste. Use easy-to-read colors, fonts, and sizes that work well together, and include your company logo. Your font should not be smaller than 7 or 8 points. Try to incorporate something innovative into your card so that the recipient can use it in some way. If the receiver finds it useful, they will keep it handy where they see it or use it every day and will be more likely to remember it when the time comes. Some professionals make their business cards useful by printing calendars on one side of their business card, printing their business cards on magnets, pens, and much more. Believe it or not, there are even companies that have managed to print their business cards on rubber bands! However, if you decide to print your card on paper, be sure to choose a size that is easy to fit in a wallet. If your business card is too big to fit in a wallet, it becomes cumbersome and will most likely be thrown away. The standard business card used in the UK measures 3.346 by 2.165 inches.

You may want to consider working with a designer to discover the perfect design for your business card. Certain styles should be selected depending on the type of business you run. If your business card represents a government office, then you would probably use a simple, professional-looking font with simple tones and basic design formatting. However, if you’re designing a business card for an art school, you’ll probably design it using a lot more colors, creative fonts, and images.

The aspect of a card that most people tend to overlook is the printing paper used. Printing paper is the most important thing to consider when designing your business card. It is the paper that will contain all the information you want to provide to potential business professionals interested in doing business with you. Make sure you maintain a professional image by selecting high-quality paper. Just like giving someone cheap wine, a card printed on poor quality paper will reflect poorly and diminish your credibility. Choose the correct thickness, a paper type that is durable, and a color that suits your card design. The ink used on the business card must be moisture resistant and must not bleed if it gets wet. The worst situation would be if your business card gets wet and is no longer legible for anyone to contact you if necessary. If you’re not sure what kind of paper to use, recycled paper is the safest option. It is an affordable and ethical type of paper for businesses to use.

Your business card design should be a priority as it will represent you and your line of work in front of many business professionals. Your efficiently designed business card will open the door to many opportunities for growth.