Should I build depth in my organization, or should I build breadth? This is a fairly valid question that all MLM business owners must fully understand in order to create wealth and security.

But as you continue to build your business and gain more experience and knowledge, you will begin to appreciate the wisdom of building deeper and deeper, rather than building wide like a wildfire. In fact, the fun begins for real, as you continue to build depth in your MLM business. And from the beginning, you must know and understand this fact.

“The width of the building generates profitability while the depth of the building creates and guarantees long-term security.”

Explanation: .. As you start to build your group, your group will expand as much in width, 3, 4, 5, 6 legs or so, and each leg will also build deep, maybe 5, 6, 7, 8 generations. in deep. There are some pretty good compensation plans that will reward you handsomely just for creating breadth in your group. As you grow wider, more commissions and bonuses will be paid to you.

Then there are also some pretty good compensation plans that will do the opposite and reward you handsomely for creating depth, rather than creating width, or in addition to creating width. The question here is which building structure is better. And really the answer is simply what is most important to you? Do you want quick money or do you want long-term stability and security?

Here are some facts to consider. The wider your group becomes, the thinner it is spreading. The more work you will have to do and the more frustration you will encounter, with little security. But if that’s what the compensation plan requires, and that’s what you want, then that’s what you need to do.

On the other hand, if the compensation plan is much more rewarding towards a deep building frame, then you are smiling, because you simply may have to focus on maybe just 3 to 5 legs, which makes life so much easier. This is where you are now looking for leaders in depth rather than width and this is a lot more fun because as you find leaders in depth and work with them and build more depth, you are actually building confidence by supporting leaders. with the leader. The more leaders there are in any branch, the more revenue is generally generated in that branch. More income equals more faith and commitment. When you’ve built 4-5 solid, in-depth informed leaders who are duplicating exactly what you’ve taught them, that’s a diamond leg. Do not give up here. You now have total long-term security.

And remember that each person knows or can be a clue to a true winner. You must believe this fact. I have seen the results over and over again. The key here is that they are all important.

As your depth increases, remember that you are always looking to work with the smartest person on that new enrollee’s list. You, as a leader, always want to work with the smartest person to make sure the new person gets the right information. And as you work with the smartest person, you also make sure that Jane or John, whose new member is now working, works with the others on your list.

So what you are doing effectively is working with the smartest person on Jane / John’s list (free lead) and also making sure Jane / John is learning the business and duplicating it, while teaching him how to do exactly what you are doing. . Here is the wisdom to build this way. You always want to build a relationship with your key people, or the most excited people, especially in depth, for a number of reasons.

A) You want to make sure those key people are being taught the correct information.

B) You want to build deep friendships, especially with key players or people who are excited, because if Jane / John quits, that person is now a friend of yours and more than likely to stay in business. Mainly because of the relationship and trust you built with that person.

C) As you build depth and become friends with key people or enthusiastic people at each stage, there is a good chance that the Jane / John’s, who may not be overly enthusiastic about their business, will hang on a little longer while you build “fire down”. This means that you are also doing this for the Jane / John, who may or may not be your friend.

Ultimately, you will agree that building depth the right way is extremely critical. Finding a company with a compensation plan that generously compensates for the depth of the building will always be the best find you can make in this industry.