In recent years, Facebook marketing has become a vital part of many small businesses’ success plan. Since fan pages are free and all someone has to do to use Facebook is sign up, their usage has grown by leaps and bounds, and even famous brands have gotten in on the game, getting consumers to like them. “to his fans. Pages and then reward them with special offers, free samples, and coupons.
However, finding fans on Facebook doesn’t happen overnight, and it certainly doesn’t happen without any effort. Any individual or group planning to use Facebook marketing to advertise their product or service needs to have a plan because only careful planning will prevent beginner mistakes, saving time and money later.
Step One: Carefully plan your Facebook fan page layout. Fan page marketing can be very effective, but only if you can grab the consumer’s attention long enough for them to stay on your page to see what your product or service is all about. The average internet user has a very short attention span due to the way the internet delivers information (like Twitter, where posts can’t be longer than 140 characters), so having a compelling brand icon and photo of Eye-catching cover for your page is essential.
If you don’t feel like you have the chops to create these things yourself, then hiring a freelance artist or web designer is a great idea – they’ll support freelancers like you, and their rates are usually very reasonable.
Step two: plan your daily content. There is nothing worse than logging into a fan page and finding irrelevant or boring content going from topic to topic without saying anything.
Most people who read content online are unlikely to invest in long-text posts unless they are extremely relevant to their interests, so knowing what you are going to say before you say it before creating a post can mean the difference between the reader clicking away to another place or recommending your page to all your followers. Keeping a log or journal of the topics you plan to write about can help you stay focused and motivated when it comes to fan page marketing.
Step Three – Make sure you keep up with your fan page. In many cases, all it takes is a comment from a fan to start a great discussion or conversation, and if you’re not around to answer any questions or comments that may arise, then your followers will assume you’re not. The page or who comments on it matters.
Additionally, staying engaged with your page allows you to quickly defuse any arguments that get too heated or remove inappropriate content. If a fan page is not kept up to date, people will assume that its owner is lazy. Using these Facebook marketing tips will prevent your page from crashing and burning before you’ve even even started and will surely keep your page going for many years to come.