Simply developing an app for your mobile app idea is not enough to make a fortune. You need to give it a catchy name that can be easily remembered by the potential audience to increase the number of downloads.

You might think “What’s in the name?” EVERYTHING.

Do you think Stefani Germanotta sounds as rocky as Lady Gaga and Eldrick Woods sounds as sporty as Tiger Woods? No never. It is only because of these aliases that these celebrities have become household names. And the world of mobile apps is no different.

A catchy name for an app can help you make that first impression in the crowded app store where there are millions of free apps. It can help you stand out from other similar apps in the same niche. If you have already materialized your mobile app idea, now is the time to give it a big name so that all your efforts in app development do not go unrewarded. Here in this article, we will discuss some tips for naming your app so that it does not go unnoticed among hundreds of similar apps.

1. Hint on functionality

The name of your app should be something related to what it does. Don’t go for something totally dark, otherwise you will have to rely heavily on your app icon to convey the functionality of your app.

Before you start considering names for your app, you need to do some homework. Identify the ultimate goal of your product, your target audience, and your users’ emotional response to your product. Once you’ve finished acknowledging these factors, start with the conventional method of naming an app: combine your app’s functionality with a word that enhances its originality. Clarity and recognition are the two most important factors when naming an app.

2. Be original

Obviously, the first thing you’ll think of when naming an app is to connect the name with other popular apps. I like something with Facebook or Insta prefix. But keep in mind that by gaining recognition, your app will lose its legitimacy. Why would anyone be interested in downloading the 50th app on the Play Store called Facebook-something or Insta-something when they get the original? Don’t be fooled into naming your app in association with conventional apps. Don’t be a copycat, be original.

3. Learn from others

Although your name should be unique, you can always take inspiration from your competitors, especially when you’re trying to break into a crowded app category. Take a look at what apps similar to your app have been named and take note of what works and what doesn’t. However, as we said before, don’t be a copycat. Don’t duplicate your competitor’s app name and just add an extra character to it. You won’t earn any brownie points for your app, but it will tarnish your image.

4. Use real words

As you consider your app names, think about how people will tell their friends about the app so they can download it too. While you can make up new words, don’t choose something that is difficult to say and remember. Think of a name that people can talk about in the real world and you won’t need a piece of paper and a good memory to spell it correctly. Even though your app can also become a hit with a weird name, but again, why take the risk?

5. Optimize your name for searches in app stores and social networks

This is one of the most important factors to consider when naming an app. Choose a name that includes the keyword you want your app to rank for in the app store. But don’t stuff the keywords. Use them sparingly and naturally in the title and description. This will help increase your app’s ranking in the app store. Also, make sure your app name is available as a domain name and as social media accounts. This is very necessary to market your app.

You can use tools like Google Keyword Planner for keyword research.

6. Find the right length

Keep your app name short and to the point. Don’t go for long names as it will be hard to remember. On the other hand, searching for names that are too short will lead you to struggle to find a name that no one else uses. Adding the availability of social media handles and domain names to this criteria will further narrow down the list. So choose a name that is short and to the point, easy to remember, and conveys the functionality of your app.

Conclusion:

There are many things that go into the name of an application. These are just a few factors. However, consider these points and list some of the best names. When it’s the final hour of the show, go with your gut and name the app. After all, it’s your app.