Achieving the interest of your website visitors, thanks to an attractive visual appearance and good ergonomics, is essential for them to want to stay on your site.
Capturing the interest of a new visitor and encouraging them to explore the site is particularly important for nonprofits because they often sell an idea, not a tangible product. Communicating your nonprofit mission and goals requires careful consideration of the visual factors that will keep users on your site long enough to absorb your message.

Blockchain and cryptocurrency news minus the bullshit.

This article focuses on the five basic tips to help association and foundation website builders create visually appealing websites. These tips could be applied to almost any site. However, the successful implementation of these tips could improve your website, increase your traffic and thus increase the visibility of your associative activities.

1. Create a clutter-free home page that encourages exploration.
A cluttered home page that is overwhelmed with too much text or too many graphics can turn off potential donors. The home page is usually the first impression the user will have of your structure. It should never be randomly designed just to have a web presence. Network for Good, a nonprofit organization that provides fundraising ideas for other nonprofits, recommends “…for simplicity and clarity in design. It should be attractive, engaging, yet uncluttered.”

2. Create recognition of your structure with a logo.
Having a logo that strengthens the spirit of your structure or serves as a reminder of the cause helps make a site memorable. Visual identification through a logo is part of the emotional experience that users experience when they come into contact with your organization. Creating a logo is an investment and should be a high priority budget item. Ideally, a nonprofit logo should be immediately recognizable, evoke and convey your nonprofit or its mission, and remain effective in a variety of colors or presentation modes.

3. Create a graphic chart.
Maintaining recurring visual elements on a website makes the site unified and makes it easier to navigate. Help establish consistency by choosing colors and fonts that complement the identity of your association or foundation and make sure they are maintained on all pages. Maintaining this visual coherence on the site and reflecting it in all your other information and communication media will strengthen your organization’s identity. The visual theme should reflect the culture of the organization while also targeting the donors, volunteers, and supporters you want to reach.

4. Create an audiovisual presence.
A compelling video that tells a story helps grab the attention of internet users. Even if your site can exist without video, this will bring you a definite asset. Creating such a video can be expensive if done professionally. But, it can also be done using a simple camera with a minimum of editing, certainly a less polished look but that will very well fulfill the desired function: to tell your missions in images. The profit will not be measured solely by the number of visits to the website. A well-made video can extend its usefulness beyond the site itself as the centerpiece of your nonprofit’s communication efforts.

5. Create an emotional bond using photographs to tell a story.
Using still or rotating photos helps put faces on volunteers, recipients, and donors. Avoid photos that could be used elsewhere because your photos need to reinforce your image and not just anyone else’s. Unlike video, still images allow the user to focus on a specific moment in time, allowing for contemplation and creating a lasting bond.