It’s better to correct something several times and finally deliver it perfectly, rather than waste hard-earned resources on some petty hastily made decisions that we later regret. We know that when you start a business on your own, you have a lot of pressure and expectations to meet, but my dear friend, only the one who handles this pressure calmly and composure will lead in a better way.

Coming to the problem where most of the Indian startups fall behind is the way they handle public relations as a function. It’s good to see that these days, instead of experimenting with PR on their own, they’re outsourcing it to startup PR agencies. But even as you outsource them, certain things will make you regret your decision to hire a PR agency for your startup, and here is a list of those things:

1. They’re Not Good Storytellers – Yes, storytelling is the primary art that PR professionals need to be adept at because for a story to have a lasting impact, it needs to be told in a way that almost instantly engages journalists. . Most PR people fall behind in this art and often don’t get much benefit for startups, even when they give them numerous innovative points to highlight.

2. They’re always blabbering about past clients: It’s good for PR people to talk about their past clients to attract potential clients. But once on board, if these professionals keep blabbing about past clients, instead of working on your project; so be careful with these people who are useless and will not reap as much media presence as claimed.

3. They consider themselves experts: Yes, they are probably the experts in the art of storytelling, but this does not mean that they have to act like one when talking to their client. Instead of acting like an expert, they should be curious and eager in the insight phase to reflect the best possible characteristics of the customer and their organization in media stories.

4. They’re Hungry For Credit All The Time: Their job is to get you news coverage, profile stories, and of course some sort of interviews as promised in the deal. But sometimes, PR agencies are seen to deceive startups by relying on the reprinted version of news coverage. Therefore, when dealing with any emerging PR agency, be very careful not to be fooled by it, only pay for the ones that are original in every way.

5. They are extremely expensive: You are a newcomer to the industry and considering your childhood in the industry, you are more likely to get cheated in terms of money. There are certain companies in this extremely broad public relations industry that will deceive you without you realizing it. So instead of investing in these companies, take your time and do some rich research on the best players in the PR industry who specialize in the genre in which you or your organization works.

Now, after reading all this data, you might be thinking that PR is not good for startups. But that is unless and until you and your startup are appointing a trusted PR firm. The company will not only deliver everything that was promised in the deal, but will also design custom PR strategies for you and your company that will generate much more profit than expected.