Many organizations around the world have been affected by the recent COVID19 epidemic. For businesses and nonprofits, the epidemic has had a huge impact, especially on the way startups and nonprofits raise money. Many scheduled events and fundraisers have been canceled or postponed. People have been forced to work remotely to comply with the social distancing measures put in place by the government.

If you’re a start-up or non-profit organization, then you understand that fundraising can be difficult. This is especially true considering the impact of the disease in the events sector. Most of the non-profit organizations rely on the events industry to organize their fundraising campaigns. Despite all of this, many donors have donated in different ways to various non-profit organizations.

This means you shouldn’t give up on fundraising for your nonprofit or business. Not everything is lost. In this article, we’ll take a look at the top 3 post-COVID19 fundraising challenges many nonprofits are experiencing and how to overcome them.

Challenge 1: Cuts in traditional sources of financing

Most organizations, such as hospitals, libraries, museums, and educational institutions, rely on government funding, which accounts for 66-73% of their revenue. In addition, grants from foundations and corporations have also been a crucial source of income for many nonprofit organizations. One advantage is that these income streams come annually. They are also predictable, which means that your organization can use these resources to plan its budget.

Unfortunately, both grant funding and government funding have declined markedly in recent years. This has dealt a severe blow to many non-profit organizations that depend on this important source of income to finance their operations.

The solution:

There is little that can be done when the government adopts the policy and decision to reduce funding for certain projects during the year. However, you can watch for signs and try to predict when the government will resume support for the project area. Check if the financing of the project will be increased in the next financial year.

Start by looking at the type of budget planning the government has done for the fiscal year. Look up the main objectives of the financing and the current state of the economy. Another solution is to diversify your sources of income. You can also solicit individual donations or find corporations that can help with matching donations.

The upward trend of socialism

Socialism within this context is defined as trust in government when it comes to solving social problems. In 1942, just 25% of Americans believed that socialism was a good thing, compared to 43% in 2019.

This means that the number of Americans who believe that government should solve social problems continues to grow. These expectations have a direct effect on charitable giving and philanthropy. That many people believe that it is the government’s duty to solve social problems is not a good thing. Then they are less likely to take the initiative to support the efforts of the private sector to address the needs of society.

The solution:

One way to overcome this challenge is to use digital marketing. You can create promotional messages aimed at countering people’s unwillingness to take responsibility for social problems. Make sure the message is consistent across all marketing channels.

There are many channels that you can use. Most nonprofit organizations prefer email marketing to foster good relationships between recipients of their services, donors, and the growth of their brand.

The impact of religion

A recently published article noted that three-quarters of people in the United States will donate to charities or volunteer with religious-related nonprofits. The article also found that they offer a lot of money to their religious institutions. The concept of giving to people is central to the teachings of most religions, including Christianity. Religious people are considered more generous than other people when it comes to volunteering or charity according to the Hoover Institute.

The solution:

As with the trend of socialism, there is little you can do to counteract people’s established beliefs. This can be difficult if beliefs affect how an individual needs charity or participates in philanthropic activities. The best solution is to focus on effective messages that create a compelling case for potential donors to support your fundraising initiative.

Another possibly controversial solution is to exclude, for example, atheists, assuming that they are unlikely to support Christian-based nonprofits based on this research (and vice versa). However, this can be unethical.

Fundraising can be challenging and the impact of COVID19 is still being felt. If you don’t make sure your nonprofit is truly poised to succeed with fundraising, you can derail your campaigns, no matter how hard you work.