Many entrepreneurs struggle to create a successful home-based business, going through times of plenty and times of drought. Only about 18% of entrepreneurs are extremely successful. Want to know a small business success secret? Successful entrepreneurs make the best use of resources to achieve more with less effort: they use the principle of leverage.
Small business resources that entrepreneurs can tap into include knowledge, experience, time, human resources, systems, and technology. The result of leverage is a turnkey business that can “work itself,” generate more profit with less stress, and allow the freedom to enjoy prosperity.
A great way to take advantage of technology is to automate and simplify your sales and marketing with a professional online shopping cart. This small business success secret allows you to put your home-based small business on autopilot, exposing hidden sources of profit. Using an online shopping cart is the fastest and most flexible way to do business online, without expensive and complicated software.
The Shopping Cart Small Business Success Secret will grow your online business by leaps and bounds when you:
o Use custom forms and opt-in boxes to collect names and email addresses of website visitors
o Stay in touch with your customers 24/7
o Maintain accurate contact information for your customers and prospects
o Automate sales and purchases of products.
o Send automatic personal email responses (autoresponders) to inquiries, registrations, purchases, and follow-up with prospects
o Deliver scheduled informational emails, newsletters, and promotional messages to your mailing list
o Set up multiple affiliate programs for others to market your business
o Track the success of your ads and emails
o Test and crawl your website links
o Use questionnaires to discover customer needs.
Statistics show that you need to contact a prospect 7-9 times before they remember your business. Many entrepreneurs stop at just 2-3 follow ups and are losing 70-80% of their sales! The online shopping cart will help you keep track easy and effortless with automatic responses.
It’s easy to believe that doing contracted work is more important than marketing, but you must have marketing systems in place to consistently generate sales. You want a successful home-based business, not the feast-or-famine roller coaster many home-based business entrepreneurs experience. Even if you’re doing well now, keep looking to the future and how to take even more advantage of this small business success secret.
Several online shopping cart companies offer similar services, but at a minimum, you want to make sure that the program you choose:
o Offer support services
o Offer free tools
o It is easy and accessible
o It is easy to set up, even for a novice
o Offers multiple packages
o Offers a RISK FREE trial period
Here’s how to get started with an online shopping cart:
1) Identify your marketing and sales goals.
2) Determine what products and services to sell on the internet.
3) Sign up for an online shopping cart and find out how you can easily use your internet marketing tools to achieve your goals.
4) Get the help of an ecommerce virtual assistant or shopping cart strategist who has the technical cart skills and strategic experience to market your business online effectively
Online shopping cart technology and its small business resources are essential to any successful home-based business. Implement this small business success secret to build a consistently thriving business that’s easy to manage, achieve your marketing goals with ease, and skyrocket your sales.
Copyright 2009, Michele Hanson-O’Reggio. All rights reserved.