Marketing and promoting yourself is just a part of everyday business actions. You have to go out and sell yourself; You need to convince employers, customers, and users why they should hire you or buy your products.

However, this journey can be exhausting, especially if you are doing it alone. You need someone to hold your hand, comfort you when things aren’t going well, and tell you “it’s okay, there’s always another chance.” You need that kind of support, right?

Or maybe what you need is a good kick in the butt.

Kind words may be good for your ego, but they’re not exactly what will motivate you toward success. What she needs is a dose of tough love, and one of the things it can give her is a responsible group.

But what exactly are accountability groups?

These groups are people who will support you in your efforts; this can be in job hunting, selling, marketing your personal brand, letting go of your fears, etc. But they will not take you by the hand, they will support you emotionally and intellectually to help you achieve success in your plans.

Unfortunately, not all accountability groups are successful. There are groups that have misunderstood each other, with members who are not able to motivate themselves enough. But there are also those who have truly been able to offer the best of tough love, who have been able to support each other and achieve success.

So what makes a good accountability group? Here are some things to keep in mind:

1. True responsibility

A good accountability group won’t pat you on the back if you decide not to follow through on something you’ve promised to do. No, they will hold you accountable for your actions and may even make you feel ashamed for not complying.

True accountability means there should be no excuses. When you commit to something, you do it. A good accountability group will keep you in that commitment and won’t tolerate flaking.

2.Honesty

A good accountability group must be honest with its members, even brutally honest when necessary. If your resume is bad, for example, they will tell you directly. If you need help in the hairdressing department, they won’t hesitate to tell you.

This is why close friends and family are not good partners or accountable team members. These people usually don’t want to hurt your ego, so you end up being hugged. Brutal honesty is often best when it comes to personal branding so you can figure out what you really need to work on.

3.Knowledge and experience

A good accountability group should include members who are knowledgeable and experienced. They should be a great source of information, able to point out what you’re doing wrong and point you in the right direction when you need it. Think about it: an intern is not a mentor to another intern; It should be the consultant who advises the intern.

4. A leader

There should be someone to take the lead during your meetings or sessions. This helps ensure that the flow of the discussion runs smoothly and that there is someone who can take charge and be the rock of the group. The leader should be the person to go to for any questions that may arise, and should ensure that everyone participates and is accountable for their actions.

5. A good number of people in the group

If there are too many people in the group, then there might be someone who is not getting enough attention. On the other hand, if there are too few people in the group, there may not be enough discussion and input for everyone. So it’s a good idea to have just the right number of people in your accountability group, maybe 5-10 members. This is enough to get the conversation started and ensure that everyone gets their share on the floor.

Accountability groups are a good idea, especially if you feel stuck on how to improve your personal brand and don’t know how to sell yourself better. Sometimes a little tough love is all it takes to help you focus and get you on the right track. Of course, these groups can also have their downsides, as some people may be negatively affected by the success of others in their group. On the other hand, it can also motivate them to do better when they see how others are taking steps to improve.

The key is to choose a good accountability group that will ensure you get the right amount of attention and the right amount of tough love.