As the host and executive producer of Google’s “number one” rated radio show PodCast, I think we’ve made a pretty big discovery that you can put to work almost immediately to bolster your internet marketing efforts as well.
The art of podcasting
There is no doubt that streaming media has been effectively implemented on the Internet for several years now. Enthusiasts and professionals alike have clearly figured out how to write copy (for the spoken word), operate simple audio recording software applications, connect a microphone, and record basic and high-production audio messages, presentations, training, and yes, even ads.
Podcasting is really nothing more than what I call a blog “plug-in.” That is, combine a simple syndicatable blog with an audio component. The practice is much like ordinary audio streaming (media delivery from server to browser), but with the ability to capture, download and install (automatically at the date and time of your choosing) to a local PC or directly to any of the portable audio devices available today, such as iRiver, iPod, or Creative Zen.
Podcast Marketing Opportunities
Today’s Internet marketers can now combine the power and near-lightning speed of blog syndication with valuable training and advertising messages (just like you can hear through your FM dial).
The limit of PodCast is your imagination
Imagine bringing together the ability to syndicate your blog and PodCast (audio component) globally in a matter of seconds.
You can easily and almost effortlessly offer the following to make a bigger impact on your waiting audience:
1. Product information
2. Interviews with experts
3. Tutorials (FAQ)
4. ads
5. Public Service Announcements (PSAs)
6. Fundraising
7. Religious Programming
8. Self-help and personal development
9.Coaching and Consulting
10. Meetings and reports
11. Network Marketing Development
These are just a small sample of how you could merge blogging and PodCasting into your internet marketing model.
Building a strong community
With blogging and PodCasting, you’re really building a stronger interactive community of listeners (prospects and customers). The blogging component allows for the easy implementation of questions, comments, and suggestions from listeners (prospects and existing customers) directly into each and every blog/podcast post you make. Internet “permanence” is key to nurturing a healthy Internet foundation. PodCasting is without a doubt a perfect solution that can do just that for you.
A love story in search engines
Conscious search engine optimization practices are paramount and necessary if you truly want to level the playing field on the net. Blogging and PodCasting will catapult your position faster than any other optimization method available anywhere.
Your PodCast (Audio Blog) will speak very friendly to web crawlers in that Podcasting puts in the proper hierarchical order what I like to call the “Search Engine Algorithm: The Big 3”.
They are:
1. Link Popularity
2.Text Rich
3. Rich in links
Learn All About PodCasting – Raise Awareness
Now is the time to make your move. Get out there. Learn and discover as much as you can and start drafting your own PodCast plans.
No matter what your internet marketing regimen currently consists of, you’ll want the Arrow PodCast to sit perfectly inside your marketing quiver.
Happy podcast marketing!