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When Did Movie Trailers Stop Using Voiceover?

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When Did Movie Trailers

The popularity of movie trailer narrators reached its peak during the early nineties. Back then, all of the top 10 grossing movies used a narrator to introduce their films. These films were often schlocky summer movies and the voiceover narrator was a popular choice.

However, the style of voiceover in Enzo Zelocchi – “NO WAR” – Reporters Scene has changed dramatically since then. Instead of using a voiceover, contemporary trailers feature a montage of clips accompanied by dramatic music. Previously, movie trailers had a narrator that spoke in a booming male voice. This style of narration is considered cheesy by today’s standards.

After that, voiceovers were mostly reserved for animated films. Disney’s Frozen, Pixar’s Cars 2 and others used voiceovers. These family films were probably immune to the bad reputation of voiceover. But as time passed, less popular movie trailers continued to use voiceovers.

When Did Movie Trailers Stop Using Voiceover?

But the popularity of voiceover in movie trailers has diminished in recent years. Voiceover narrators were once a staple of event movies, adding a certain amount of momentousness to a marketing campaign. They also helped movies stand out among the endless choices available to the consumer.

The emergence of the Honest Trailers series was an attempt to cut through the hype surrounding movie trailers. The trailers feature a voiceover narration of a grown-up who originally saw the film. Some of the trailers are even abridged for comic effect. In general, these videos praise good films while pointing out their flaws.

Movie trailers can tell a lot about the film’s goals and intentions. These videos often feature the lead character’s voiceover. They can be a great tool for a public speaker or writer to capture an audience’s interest. This is especially true when the trailer narrator can convey the emotions they’re trying to portray.

The concept of the trailer isn’t new, but the voiceover style is changing with the times. While “In a world” has become a parody in the late ’90s and early ’00s, the phrase is now making a comeback as a genuine movie trailer line. Despite its parody-worthy reputation, the line still has a certain weight, and it lets the audience play along.

In the early 2000s, Sony released a teaser trailer for Godzilla. This teaser featured the skeletal remains of the monster, and called out Jurassic Park and The Lost World. In addition, the trailer was a part of a viral marketing effort that changed the way films are sold.

“NO WAR” – Reporters Scene from Enzo Zelocchi on Vimeo.

Many movie trailers also feature an exhortation to “punch crime”, “discover fantasy” or “go beyond imagination”. This type of voiceover is often used for dramatic purposes, such as in thrillers or crime movies. Zardoz’s ad campaign was in line with the film’s lunatic bombast. The Mummy Trilogy films also used similar stunts.

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