Digital Marketing

Social networks: Focus on podcasts

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Television is the most popular medium of communication. As much as we can all complain about its quality, we’re still drawn to that warm, antiseptic glow of that entertainment box. As such, radio, which was popular with the older generation, has started to lose its shine. We enjoy music, but radio, especially radio show, seems to be on the decline.

From the ashes of the radio show a new form of social media emerges: podcasts. Podcasting is gaining in popularity, so it’s a good idea to learn some of the basics surrounding the medium.

about podcasts

A portmanteau of the words “iPod” and “streaming,” podcasts are a type of episodic digital media that users can subscribe to and download through web syndication. These typically take the form of audio, although video podcasts and slideshows have also been used.

Podcasting was originally a field reserved for techies, but it soon became popular with the general public. Podcast content now ranges from music to magic to sports to popular culture and more.

Podcasts and Social Networks

Podcasts came at a time when social media was beginning to make inroads as a viable online tool. Broadly understood by most people as sophisticated web 2.0 terminology related to Twitter and Facebook, social media is a means of opening the lines of communication and interaction between a person, brand or organization and its audience, fans or followers.

Podcasts allow for broader interaction with audiences, due in part to syndication feeds. Feeds give users the ability to download podcasts as they are published and listen to them on a variety of devices, whenever they want. This is contrary to radio, where listeners have to “tune in” on a specific date and time.

In most cases, podcast producers become consumers and consumers become producers and thus engage in conversations with each other. Podcasting calls for active listening and participation.

freedom and content

In many ways, podcasting is much more powerful for both listeners and podcasters. For listeners, being able to listen to a podcast on almost any digital media device at any time is much more liberating than waiting for (or missing out on) a radio show.

The great thing about podcasts is that almost anyone with a microphone and a computer can participate. Podcasting doesn’t have the restrictions of radio, which is often seen as a reserved medium that requires high production values ​​and tools.

Podcasts have become a unique way of sharing content, and with the wide audiences, lack of restrictions, and ease of application, podcasts are sure to become a major form of media, literally giving the average listener a voice to be. listened.

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