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SEO audits: the livelihood of your website

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SEO audits aren’t a topic that gets discussed often, but that doesn’t mean it’s less practiced as well. However, if you didn’t have an idea before reading this post, let us tell you that SEO auditing is standard practice for websites. Those who are serious about their online marketing efforts invest in frequent audits. If you want to get the most out of your online SEO campaigns, be sure to invest the time for these audits as well.

The importance of SEO audits

an accredited The SEO company hired by you will definitely ask you to act accordingly. Kindly don’t make the mistake of avoiding East little completely. Read on to learn the basics of it.

Let’s make it clear from the beginning that an SEO audit is not like a traditional audit. The latter is done for marketing purposes only: a properly executed audit, right from the start, would mean that you have a better insight into the performance of your website: its overall performance and the performance of individual pages. It goes without saying that the improved search engine rankings have the sole purpose behind these audits. They are performed before the start of a project and at the start of a new quarter.

Without exaggerating

While it’s important to invest time in these audits on a regular basis, experts strongly warn us not to overdo it, especially if it’s a small website we’re dealing with. Technical analysis, on-page analysis, off-page analysis, and competitor (keyword) analysis are vital parts of audits. Sites can be improved with well placed audits. You are in a position to analyze a particular site from different angles, all with the sole aim of finding ways to improve it. Here’s a more detailed look.

Technical analysis consists of checking whether the website works correctly or not. Accessibility and indexability are the pillars of SEO audits. Accessibility refers very simply to the ability of search engines and users to access your site. If others can’t access your content, then there’s no point in building a website in the first place. Some attributes that you should check without fail are:

robot.txt files

bot meta tags

XML sitemaps

website speed


mobile responsiveness

Indexability is treated with utmost importance by search engines as it determines the visibility of your content. Once you’ve fixed your accessibility issues, you’re ready to proceed with indexing.

On-page analysis includes identifying conflicting blog topics: those that have nothing to do with the website itself, duplicate content, trying to rank for the same keywords on different pages, placing the right URLs , among others.

It’s not a long process!

Do you think that the SEO audit necessarily has to be an arduous process? Not really! There are some SEO audit tools that you can explore to get the job done faster.

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