Do you have a website but don’t know what to do with it? Have you ever heard of SEO? If you haven’t, you should look into it! SEO (Search Engine Optimization) is the number ONE factor that businesses should focus on for their website.

What is SEO?

SEO is how you rank in Google or how well your website is found online. This is very important to people with websites, whether you know it or not. Most people don’t budget enough money into their marketing plan for their websites, and that hurts them! How you rank on Google is how people find you. Investing money in your business website will help you in the long run.

Where do I begin?

If you have a WordPress website, SEO is very easy to implement for your website! There is a plugin you can download called Yoast SEO. Yoast is a super simple tool that can help businesses rank for keywords! Once you download Yoast, go to each page on the backend of your website and choose a keyword for that page.

Keywords

Keywords can make or break your page. With Google Analytics, you can find the keywords that will help your page rank well in Google. Spend some time researching your keywords and choose wisely. When using Google Analytics, you will find a couple of different numbers. Do not stress! The main thing you need to focus on is your keyword competition. When you choose a keyword, Google Analytics will tell you how high the competition is for those keywords. Be careful. If you are not a big corporation and you choose a high competition keyword, chances are you will not rank. Type in your keyword and find a similar keyword that has a “low” level of competition.

Another point, don’t use your keyword on more than one page. If you choose a keyword for a page, be sure to search for a similar but not exact keyword. Choosing the same keyword for more than one page can cause your pages to fight for the top spot. Your pages will work against each other to rank, which will likely cause them to not rank at all.

If you need to use the same keyword, convert one page to a “final” article page. This will separate the most important page from the page that has the same keyword. But only use this if you NEED it.

Ranking SEO and SEM Rush

Once you have your keywords, you need to keep track of how they are doing. My favorite website for this is SEM Rush.

SEM Rush will help you track how your pages rank in Google. Try to do a report before you start searching for keywords, so you can compare how you started and how you’re doing after all your hard work. The best you can do is run a report once a week. This will help you track the performance of your keywords. SEM Rush will also generate other reports for you. It can tell you if you have broken backlinks or if you need to create some alt texts for your images. All of these factors can help with your SEO rankings.

wrap it up

Make sure you run all the necessary reports and study SEO. SEO is a very important factor in marketing and can make a big difference to your website. Investing in SEO can help drive a lot of old and new traffic to your page! Read articles and find out why this is going to change your business!