All companies and service providers, with an online presence, want to have a high Page Rank in Google, for obvious reasons.
But is getting high results on the search engine ranking page (SERP) a piece of cake?
If it had been, all of the company’s websites and web pages would have been on the first page of Google and other search engines. And, the various search engine optimization (SEO) agencies would not have been working overtime to improve the ranking of their clients’ pages, through different innovative and creative methods.
Why is it so?
Google follows a specific set of algorithms. It continues to make updates to improve the way search results are delivered.
Over the years, the great search engine has morphed from a knowledge search engine to an information search engine.
Now, if you want your pages and sites to rank high, think outside the box and provide relevant, valuable, well-written information in a way that is easy for your readers to discover.
This is not to say that the usual SEO practices, including optimized meta titles and descriptions, structured URLs, user-friendly navigation, image optimization, Google authorship certification, etc., are no longer relevant.
They still are. Without working on these aspects, you cannot expect to get a high Page Rank in Google.
What other thing?
Content is king.
Even though various other factors are at play, content remains the rule.
If your content is new, good, relevant, and informative (and, of course, not gimmicky or full of verbiage), your sites and pages will attract decent traffic and business.
However, having quality content alone may not do the job for you.
You have to promote and share it aggressively, through blog links and website URLs, and through:
1. Discussion Forums, also known as Open Knowledge Forums
2. Question and answer sites (Quora)
3. Pinterest (to share images)
4. Social bookmarking sites (digg, delicious, reddit)
5. Good article sites (e-zine)
6. Social networking sites (Facebook, LinkedIn, Instagram and Twitter)
7. Blog directories (Blog Lines, Bloggapedia)
8. Video Sites (YouTube, TikTok)
Also, use relevant, famous and respected sites to publish your posts in your Guest Posts section. For this, he writes extremely well and provides high-quality and relevant content.
Also, use the Infographic option as well. SlideShare is an excellent tool for creating infographics.
Shared content with quality supporting images, in a sequence, would do wonders to improve your Google page ranking.
Inorganic or paid methods
For instant results, use inorganic or paid methods such as Pay-Per-Click (PPC).
PPC gives advertisers the opportunity to place their brand, product or service in a very important position, in the form of an ad that targets a particular keyword or phrase.
PPC will get results very fast, but only for a short time. For long-term high page rank in Google, organic methods will fit.